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Networking is really just another form of advertising, but it is one that can be rather affordable and effective. When you get into networking, you basically are becoming your business venture’s best salesperson. Plus, this can get you out of the house doing something very important for building your sales and reputation.
The options for networking are a little more extensive than many people
realize. Some opportunities that might be worth exploring include:
1. Chambers of commerce
Local chambers of commerce offer an excellent platform for anyone
who sells a product or service to get the word out. While chambers can
be a little time consuming in the grand scheme of things, they do offer
valuable training in return for membership costs and they can help
business owners and freelancers enjoy a way to become a valuable part
of a community.
2. Networking groups
Many communities have their own networking groups that offer less
in the way of programs and more in the face-to-face time with other
business owners that might be in search of products or services.
Networking groups might meet weekly, monthly or quarterly. In some
areas, you will find general networking groups and even those geared to
work at home moms.
3. Online options
If you intend to sell products online or want to work as a freelance
data entry professional, you’ll find that networking on the Web can be
very important for your success. To get the word out, consider joining online networking groups, writing guest or expert articles for web sites and so on. Launching a blog for self-promotions can also work extremely well for driving traffic and interest your way.
Using social networking sites can also be an interesting and effective
way to create a buzz about your business.
4. Sponsorships
Launching a sales franchise in a local community and starting out on
Day One with sponsorship of an event, sporting team or something
similar can spread instant good will. Sponsorships don’t necessarily
have to be costly to be effective. If you’re going into an online business,
your options might be limited.
Networking is not only a vital advertising vehicle for your business, but it
can also serve as a nice “distraction” for you. As a work at home mom, you will find getting out and promoting your business is fun, rewarding and offers a very nice change of pace.
Opening a business without letting anyone know you’re there
just isn’t
smart. There are a
variety of ways you can get the word out about who you are and what you do. To make
the most of marketing, consider taking a multifaceted approach.
